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PETALING JAYA, DECEMBER 19, 2023 – Intent on honouring sports excellence among the nation’s budding champions and inspiring the younger generation to embrace active lifestyles, MILO® joined forces with the Ministry of Education (MOE) on the Malaysia Schools Sports Council (MSSM) more than six decades ago and have spearheaded the groundbreaking MOE-MSSM-MILO® Sports Awards since 1968.
YB Fadhlina Sidek, Minister of Education (back row, 7th from the right) pictured with the recipients of the MOE-MSSM-MILO® 2022 Awards.Marking its 54th edition last year, the 2022 MOE-MSSM-MILO® Awards ceremony, held at Everly Hotel, Putrajaya recently, recognised the stellar accomplishments in 13 categories that paid tribute to the young stars as well as the teachers and coaches who supported them in their journey of sports excellence. Among the notable recipients of the 2022 awards was Muhammad Azeem Mohd Fahmi, who clinched the KPM Anugerah Emas. The 19-year-old sprint sensation from Malacca made headlines with a historic bronze in the 2023 Asian Games 100m, the first medal to be won in the 100m by a Malaysian after 41 years.
The country’s sprint sensation, Muhammad Azeem Mohd Fahmi clinched the Kementerian Pendidikan Malaysia (KPM) Anugerah Emas for his outstanding performance. 
Harith Danial Bin Jefri (left) and Ng Joe Ee received the Anugerah Putera Sukan for Squash and Anugerah Puteri Sukan for Gymnastics, respectively.With more than 500 winners already in the awards’ hall of accomplishments, the transformative awards once again showcased young Malaysian athletes with world-class talent, while also shining a light on the supportive individuals who made invaluable contributions to their success.
Lim Ker Win, Sports Marketing Manager of MILO, Nestlé (Malaysia) Berhad, said, “Championing grassroots sports development in the country has been deeply embedded in MILO’s DNA for decades. MILO has become synonymous with Malaysia, reflecting the brand's deep connection with Malaysians. Through this collaborative effort, which has played a pivotal role in cultivating a culture of excellence through sports from a young age, we take great pride and joy in seeing the tremendous accomplishments of young athletes from all walks of life.”
“As a brand that has grown alongside generations of Malaysians, we truly understand the significance of the right support to develop important values through sports that can unleash one’s potential in life. We are grateful for the opportunity to help shape these young achievers and champions of tomorrow, and to acknowledge the teachers, coaches and other unsung heroes who helped motivate them."
As one of the most influential platforms in the Malaysian sporting scene, MSSM’s efforts have been amplified through the long-standing partnership with MILO as main sponsor for the past seventy years.
MSSM has been instrumental in uncovering hidden talent among young individuals in primary and secondary schools, propelling them to pursue their chosen fields of sports and become prominent names in various sporting arenas. Today, the MOE-MSSM-MILO® Awards serve as the bedrock for promising athletes to flourish and represent Malaysia on the regional and global stages.
Lim Ker Win added, “At MILO, we understand that the impact of sports and are committed to playing our part in supporting and spearheading more initiatives that shine a spotlight on the positive values brought about by sports. We hope this year’s winners will move forward with their dreams and ambitions, and more young Malaysians discover the value of sports and how it goes beyond the arena.”
The MILO team alongside YB Fadhlina Sidek, Minister of Education (6th from the left); Dato’ Haji Pkharuddin bin Haji Ghazali, Former Director-General of Education (3rd from the left); and Encik Zainuren bin Mohd Nor, Director of Sports, Co-Curriculum, and Arts Division (3rd from the right) during the MOE-MSSM-MILO® 2022 Awards held at Everly Hotel, Putrajaya recently. For more information about MILO's initiatives in grassroots sports development and community engagement, please visit www.milo.com.my
About MILO®
MILO® is the leading nutritious chocolate malt beverage in Malaysia beloved for its iconic taste. Packed with the goodness of malt barley, milk and cocoa with a unique blend of 6 vitamins and 3 minerals, MILO® has fueled generations of champions with the energy to go further. For over 70 years, MILO® has grown alongside Malaysia and been a vital part of the nation’s sports heritage, providing athletes the nutrition as well as the platform to grow and flourish through the various MILO® grassroots sports programmes.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Deepa Mukundan or Yasmin Kadir
acorn communications
Tel: (+603) 7958 8348
E-mail: [email protected]