MILO® Malaysia Encourages Breakfast Eating Habit on First Day of School

To Press Releases listPetaling Jaya,Jan 2, 2018

The 2018 school year has just begun. Every year MILO® Malaysia visits schools with its iconic MILO® van nationwide to jump start the school year, and to inculcate a breakfast eating habit among Malaysians. This year, MILO® Malaysia celebrated the first day of school at 35 schools nationwide.

According to a study on breakfast consumption amongst schoolchildren, one out of four children go to school without breakfast. A child is likely to expend around 1500 kcal, which is the equivalent amount of energy to climb a mountain, to swim 50 laps in an Olympic-sized pool. These means that children that forgo breakfast are deprived of the high amount of energy needed for an entire school day. Unfortunately, not many parents are aware of this.

The annual school visit this year is also part of a larger initiative that aims to help parents understand that it is important to provide their children with nutritionally balanced breakfast to give them the energy to take on the day.

“In 2017, MILO® Malaysia conducted a social experiment aptly called “Back to school mums” that involved four mothers who took their child’s place at school for a day and to live through the exact schedule that they packed their child with. The objective of the experiment was to help parents visualise the reality of their child’s everyday activities. A child’s day is bigger than we think,” said Philomena Tan, Business Executive Officer, MILO Business Unit Malaysia and Singapore, Nestlé Malaysia.

“Imagine a new standard one student goes to school without breakfast. The kid, unlike his pre-school days, gets up between 5 and 6 in the morning and follows a fixed schedule  including his meal time. He is required to be actively engaged in classes on an empty stomach. And recess is at 10am, which is four hours away from the time they woke up,” Tan illustrated.

MILO® Malaysia urges parents to rethink the importance of preparing a balanced and nutritious breakfast for their children for without which their physical and mental development at this critical stage of growth will undoubtedly be compromised.

To truly understand what a child’s day is like, MILO® Malaysia also encourages parents to watch the “Back to school mums” social experiment videos at www.milo.com.my. Unlike the parent’s own primary school days, which was mostly fun and play, a child’s day today is truly bigger than we think.


About MILO®

MILO®, the leading nutritious chocolate malt beverage in Malaysia was introduced in 1950 and has been known for its unique taste that Malaysians love. Packed with natural goodness of malt, milk and cocoa, enriched with Activ-Go®; a unique blend of vitamins and minerals, MILO® is the most popular beverage in Malaysia and has fuelled generations of champions.

A cup of MILO® provides nourishing energy to Malaysians with its new Activ-Go™ composed of PROTOMALT and the perfect ratio of micronutrients that will help to ensure optimal energy re-lease, reduce tiredness and support normal body functions in getting ready for the morning.


About Nestlé Malaysia

Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in 189 countries around the world, and our 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity. This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/NestleMalaysia


For more information, please contact:

Maxine Lim
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 5185
Email: Maxine.Lim@my.nestle.com

Abel Png
Ogilvy Public Relations
Tel: (+603) 2718 8928
Email: abel.png@ogilvy.com