Nestlé Healthy Kids intervention study shows encouraging first year results
Children involved in the Nestlé Healthy Kids (NHK) Intervention Study are already showing encouraging results with increased knowledge, attitude and practices on nutrition, after just a year.
Launched in August 2010 by Nestlé (Malaysia) Berhad and implemented in collaboration with
the Nutrition Society of Malaysia (NSM), the Nestlé Healthy Kids Programme is a three-year
intervention initiative aimed at improving nutrition knowledge and promoting healthy lifestyle
Presenting the results of the Intervention Study was Dr. Tee E. Siong, President of NSM who
is also the Chairman of the Expert Committee for the NHK Programme, at the NHK Parents-Teachers Workshop, organised by Nestlé Malaysia. He revealed that about one-third of the
children increased in their knowledge score in all the 6 education modules related to nutrition
and health that were taught to them. These encouraging results obtained at the end of the first
year of implementation indicate that the children had learned from the programme.
Parents and teachers attending the workshop were also told that the children showed
improvements in healthy practices with more pupils opting for 'healthier' food choices,
compared to the beginning of the programme.
"The implementation of the NHK Programme is timely, as the public and Government are
currently extremely concerned by the increasing incidences of Non-Communicable Diseases
such as diabetes, high blood pressure and high cholesterol. This means it is all the more
imperative for us to not only ensure that our products help alleviate these problems, but also to
actively promote healthy eating habits and lifestyles among consumers," said Puan Zainun Nur
Abdul Rauf, Nestlé Executive Director of Human Resource and Group Corporate Affairs.
"Nestlé is contributing to the knowledge of nutrition by using education as a tool to help young
children understand the value of nutrition and physical activity, which will empower them to
make the right choices relating to healthy eating habits and lifestyles," she added.
Dr. Tee's presentation was followed by a panel discussion by nutrition experts, Prof. Dr.
Norimah A. Karim, Vice President of Malaysian Association for the Study of Obesity, Dr.
Zawiah Hashim, one of the Council Member of the Malaysian Association for the Study of
Obesity and Dr. Chin Yit Siew from Universiti Putra Malaysia's Department of Nutrition and
Dietetics in its Faculty of Medicine and Health Sciences.
Parents and teachers were also given a preview of the 2012 modules and the opportunity to
provide feedback about the programme. In addition to that, there was also a cooking
demonstration by celebrity Chef Florence Tan, who showed them simple ways to prepare
nutritious food for their children.
The NHK Programme is in line with the Nestlé business philosophy of Creating Shared Value.
The Company believes that it needs to provide value not only for its shareholders but also the
community it operates in, to ensure the long term success of the Company. The three focus
areas for Creating Shared Value for Nestlé are: Nutrition, Water and Rural Development.
NSM supports efforts in promoting healthy nutrition in the society to combat nutrient
deficiencies and diet-related chronic diseases in the country, such as obesity, diabetes,
hypertension and coronary heart disease. NSM continuously disseminates practical nutrition
information to the public and guides them to discover the benefits of good nutrition and an
The NHK Programme is divided into two-prongs: the awareness component to reach out to
masses; and the research component – a longitudinal intervention study to develop, implement
and evaluate effectiveness of educational modules. The ultimate goal at the end of the three-year
project would be to have developed an educational module that the Ministry of Education can utilise for implementation in primary schools in the country. The Programme has reached out to approximately 2,600 students between the age of seven to twelve years old through workshops, roadshows and intervention programmes. For further information on the
programme, consumers may log on to the website.
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