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- Following the award-winning success of Resipi Berani MAGGI® under Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM), the series returns for a third season with four episodes airing weekly on TV3 and YouTube from 14th January 2024
- 21 contestants from across Malaysia face culinary and food content creation challenges set by Chef Zam, Sheila Rusly, Chef Richard, Chef Sherson and Datin Paduka Eina Azman, showcasing their transformations and success stories
- Contestants receive digital upskilling mentorship from Google, Meta, and TikTok to kickstart and sustain their careers as food content creators beyond the series
Kuala Lumpur, 3 January 2024 — MAGGI® Malaysia, the No. 1 food brand in Malaysia, returns with a third season of its award-winning Resipi Berani MAGGI® series, focusing on empowering women through food & content creation. This series is part of the Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM), which has positively impacted over 3500 women communities in Malaysia since 2020. Airing from January 14th to February 4th, the show features 21 aspiring food content creators facing challenges in culinary and content creation to encourage them to overcome their fears and take the first step to try something new through food and content creation, embracing the spirit of ‘Tak Kenal, Tak Cinta’.
“For season 3 of this programme, MAGGI® focuses on empowering women in the digital age, boosting their confidence and helping them enhance their businesses through food & content creation. We would like to use this channel to inspire and create opportunities for Malaysian women looking to generate sustainable income and advance their food businesses through digital skills. We're taking Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM) to the next level by partnering with digital giants like Google, Meta, and TikTok,” says Ivy Tan, Business Executive Officer of MAGGI® at Nestlé (Malaysia) Berhad. “Through this platform, we aim to empower Wanita Cukup Berani not only to take the first step for themselves but also to inspire and uplift their families and communities”.
Each week, contestants are put to the test in overcoming their fears through a series of exhilarating challenges with the help of renowned industry mentors such as:
- Renowned chef & TV personality Dato' Zamzani Abdul Wahab popularly known as Chef Zam
- Director, producer, actress and one of the top food influencers in Malaysia, Sheila Rusly
- Up and coming TV personality Chef Richard who made wave through his Mi Kungfu recipe video on Tik Tok
- Worldwide Taste TV host, chef and entrepreneur, Chef Sherson Lian
- Food enthusiast and Brand Ambassador of MAGGI® CukupRasa, Datin Paduka Eina Azman
The series will feature 21 WANITA CUKUP Berani ladies who were shortlisted from thousands of applicants from the Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM) workshop that was organised earlier this year. The winners of Resipi Berani MAGGI® will receive seed capital to kickstart their food content creator journey with the grand winner receiving RM5,000, the second and third place winners receiving RM2,000 and RM1,000 respectively. Additionally, all 21 contestants will be awarded a 12-month Content Creator Trainee Contract with Nestlé Malaysia, underlining MAGGI®'s commitment to nurturing their careers.
“We are extremely pleased to kick off the Resipi Berani MAGGI® content creator program with industry leaders such as Google, Meta, and TikTok that conducted an insightful content creation workshop to take their talent to the next level,” adds Ivy. “MAGGI® Malaysia is proud to be a part of this transformative journey, supporting the aspirations of women across the country. Season 3 of Resipi Berani MAGGI® represents not just a cooking competition but a movement that encourages women to pursue their passions, embrace their fears, and embark on a path to success in the digital world.”
Catch Season 3 of Resipi Berani MAGGI® live on TV3 every Sunday starting from 14th January at 7.30pm and repeat every Friday at 5.30pm or on MAGGI® Malaysia YouTube channel at https://www.youtube.com/maggimalaysia. The 21 Wanita CUKUP Berani inclusive of 6 talented women from Selangor, 3 from Sabah, 2 from Kuala Lumpur, 2 from Johor, 2 from Terengganu, 2 from Perak, 1 from Pahang, 1 from Sarawak, 1 from Negeri Sembilan, and 1 from Perlis.
For recipes and more information on the show, visit https://www.maggi.my/ms/
For more information about the Program Mentor Wanita Cukup Berani MAGGI® 2023, please log on to https://www.maggi.my/en/maggi-happenings/maggi-cukup-rasa/
About Program Mentor Wanita Cukup Berani MAGGI®
The Program Mentor Wanita Cukup Berani MAGGI® is a nationwide programme established in 2020. Since Its inception, the programme places great importance on imparting self-confidence and awareness, improving business and digital skills as well as enhancing cooking skills through its Bengkel Online Wanita Cukup Berani MAGGI®. It is part of MAGGI® CukupRasa’s Tak Kenal Tak Cinta campaign that celebrates women who take their first step to try something new. Resipi Berani - the inspirational fil that features real life mentees of the program and how they overcomechallenging situations by having the courage to try something different, which ultimately led to a positive outcome in their lives.
About MAGGI®
MAGGI® is a recognised global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families and people closer together. Through its wide range of products and food solutions, MAGGI® helps to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing new products and ideas, which continue to delight and inspire Malaysian families on the goodness of homemade. To learn more, please visit www.maggi.my or our Facebook page at http://www.facebook.com/MaggiMalaysia.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Foo Yee Zen
Commas PR
Mobile: (+6019) 214 3088
E-mail: [email protected]