Nestlé and WWF-Malaysia Continues to Revitalize
the Environment and Local Communities
In line with Nestlé Malaysia's business philosophy, Creating Shared Value, the
Company in partnership with WWF-Malaysia continues to make great strides in conserving
the Setiu Wetlands, home to the world's largest remaining population of the critically
endangered painted terrapins and nesting ground for the endangered green turtle.
This partnership, which began in 2006 and is currently in its second phase,
recognises the importance of the wetlands for various ecosystem functions, including
regulating water resources by absorbing excess water and controlling water flows
during heavy rainfall, while releasing water slowly during dry periods.
"Our partnership with WWF-Malaysia fits harmoniously with our Creating Shared
Value philosophy, which states that in order for us to create long-term value
for our shareholders, we must also create value for the society and we focus
in three areas, which are Nutrition, Water & Environment and Rural Development,"
said Puan Zainun Nur Abdul Rauf, Nestlé Executive Director of Human Resource
and Group Corporate Affairs.
In 2007 Nestlé and WWF-Malaysia embarked on a capacity building project for the local women
- who call themselves the Women's Society of Kg. Mangkok, Setiu (PEWANIS) - with further
skills and knowledge to participate in sustainable development that will enhance their livelihoods,
whist empowering them to spearhead conservation awareness activities.
Thus far, PEWANIS has carried out numerous low-impact, community-based nature
tourism and cottage industry activities, which have not only benefited the wetlands
but also provided them with additional income.
From January to May this year, six groups - local and international - have
visited them to participate in PEWANIS' low-impact tourism programmes, where
these groups are briefed on conservation issues and are encouraged to participate
in conservation activities such as mangrove replanting, beach clean-up and learning
about turtle conservation at the turtle hatchery. In addition to that, they
are also given the opportunity to participate in cottage industry activities
that are practised by the local communities, such as making Wau and banana chips.
"To date the Setiu Wetlands has been rejuvenated with the planting of mangrove
seedlings, while turtle and environment conservation is at an all time high
amongst the local communities. It's great to see the positive responses by the
groups to the conservation efforts spearheaded by PEWANIS. These ladies represent
a long-term, sustainable solution for conserving local natural resources while
improving the livelihoods of their communities," Puan Zainun added.
As part of PEWANIS' efforts to involve and engage local communities to increase
conservation awareness, 26 members of Nestlé Reaching Out To Community (ROCKS)
- a Nestlé employee volunteer programme - and members of the Terengganu Police
Contingent, took part in mangrove replanting and beach clean-up activities at
Kuala Baru, Terengganu today.
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