Profile of Chief Executive Officer

Alois Hofbauer Alois Hofbauer, Chief Executive Officer, Nestlé (Malaysia) Berhad & Region Head of Malaysia, Singapore and Brunei

Alois Hofbauer
Chief Executive Officer
Nestlé (Malaysia) Berhad & Region Head of Malaysia, Singapore and Brunei

Alois Hofbauer is the Chief Executive Officer of Nestlé (Malaysia) Berhad and the Region Head of Nestlé Malaysia, Singapore & Brunei.

Hofbauer is currently helming Nestlé Malaysia, the leading Nutrition, Health and Wellness Company in Malaysia with a Turnover of over RM5 billion (USD 1.2 billion) in 2016. Nestlé Malaysia employs over 5,500 staff, with eight factories throughout the nation. It is one of the strongest companies listed on Bursa Malaysia with a market capitalisation of over RM19 billion (USD 4.5 billion). As the Region Head, his office is also responsible for Nestlé Singapore with two factories and 1,200 staff. During his tenure in Malaysia, the Company not only won many prestigious awards, it has also delivered a solid and consistent financial performance. Since he assumed the role in 2013, the Company has seen its share prices appreciate by 40%, and has delivered Total Shareholder Returns of 61%.

Hofbauer brings more than 25 years of experience to the business globally and in Asia as he held many senior positions covering various businesses within Nestlé’s regional front including Coffee and Beverages, Dairy, Culinary, Confectionery since he joined the company in 1990.

A graduate of the Swiss Business School Institute for Management Development and the University of Innsbruck, Austria, Hofbauer’s career with Nestlé began when he joined the Group in Austria after his Masters in Economics and Business. Hofbauer started off in Sales as a Management Trainee before moving on to Marketing. In the mid-nineties he moved to Hong Kong, which was the first of several assignments in the Greater China Region. In 1998 he moved to Mainland China, first as Sales Manager, next as Group Brand Manager, Coffee and Beverages, and finally as Business Development Manager for Milks. In 2001, he was appointed Head of the Confectionery business for the Greater China Region.

He possesses a strong business and leadership record as CEO and has a deep understanding of the consumer and business landscape in the Asian region since his first General Management role in 2004 as Managing Director of Nestlé Taiwan. He went on to be the Managing Director of Nestlé Sri Lanka in 2010 until his current appointment as the CEO and Region Head of Nestlé Malaysia and Singapore.

Hofbauer presently serves on the Council of the Federation of Malaysian Manufacturers (FMM). He is also the Chairman of the FMM Ethical Business Practices Committee. He is also a member of the Singapore Institute of Directors.

Under his leadership, Nestlé Malaysia was recognised as Malaysia’s 100 Leading Graduate Employers for four consecutive years in the FMCG/Retail sector, and was acknowledged for the first time in its history as the top FMCG companies to work for by Randstad, Jobstreet, and Asia Recruitment Awards. In 2016, the Company garnered the prestigious Malaysia “Company of the Year” award at The Edge’s Billion Ringgit Club Awards, in recognition of its strong and consistent financial returns to shareholders and Creating Shared Value efforts.

Hofbauer was also a finalist in the CNBC 13 th and 15 th Asia Business Leaders Award (ABLA), which aims to recognise remarkable business leaders, who through strength, innovation and foresight induce positive changes in an evolving corporate Asia.